Hyper-viral Facebook Applications

Are you planning on writing a Facebook application that will go really viral and have millions of users? Do you avoid discussing the number of users you think your app will attract for fear that people will think you’re crazy? Then this is for you.

Facebook recently updated their Developer Principles & Polices document to deal with applications that have huge numbers of users or make lots of API calls to the Facebook server. This document, which your application needs to meet the requirements of, contains a short section (II.11) about very popular applications. It now states:

If you exceed, or plan to exceed, any of the following thresholds please contact us as you may be subject to additional terms: (>5M MAU) or (>100M API calls per day) or (>50M impressions per day).

Clearly, they’re concerned about large and popular applications overwhelming their infrastructure, and want to deal with them proactively. It isn’t commonly known what Facebook’s additional terms are that large applications need to meet, but it’s certainly reasonable for them to exist.

So what’s the FriendRunner connection? Well, if you’ve got more than five million active users, congratulations, but you’re going to have to abide by the additional Facebook rules. However, if you don’t have that number of users but you’re pushing against the hundred million API call limit, FriendRunner can possibly help. One of the things that FriendRunner does well is allow you to profile and debug the API calls that your application makes to the Facebook server. If unnecessary or redundant calls are being made, FriendRunner can help you find them to decrease your use of the Facebook server and possibly avoid any additional terms that you must meet.